V-juice
V-juice is a slang term which refers to vampire blood, particularly as a commercial product. Also known simply as "V", it is considered a narcotic in the mythology of the True Blood television series. Humans who drink vampire blood are said to consume a portion of the vampire's life essence. It increases a human's senses and raises their libido. Like any illegal narcotic, V-juice can be extremely addictive and people have been known to overdose on it. Lafayette Reynolds began dealing V once it became available on the market. His donor was a relatively young vampire named Eddie Fournier, who would give him blood in exchange for sexual favors. Lafayette used to sell V for $600 a quarter ounce. (True Blood: Mine) After being captured and held captive by Eric Northman, Lafayette was then forced to sell V on his behalf.
(See Also: Tru Blood)
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