This is the first season of the show to not have its' subtitle released before the season premiere. Several teaser posters were posted on the American Horror Story Facebook posters, though nothing was ever confirmed.
Chapter 1 opened with an introduced by series co-creator Ryan Murphy announcing the show's partnership with Mercedes Benz.
This season differs from previous seasons of the show in that it is not a linear story, but rather, it is presented in documentary styles with a framing story showing the characters providing testimonials, and the main body of the story presented as a reenactment with different actors portraying the roles of those in the framing story.
Placards placed throughout the episode provide the subtitle, "My Roanoke Nightmare". This is the title of the documentary series within the continuity of the season.
This is the first season of the series to premiere in September. All previous seasons of the show premiered in October.
André Holland is the only main cast member from this season who did not appear in previous seasons of the show.
Actress Sarah Paulson reprised her role of Lana Winters from season two, Asylum in episode 6x10, Chapter 10, establishing a continuity connection between this season and "Asylum". This also makes Sarah Paulson the first cast member to play three different roles in the same season if her meta-role as Shelby Miller in the fictional My Roanoke Nightmare is counted.